The new promotional video “Sounds Like Latvia,” produced by the Latvian Institute, cost the state 50,000 lats (71,100 euros). Latvian Institute director Ojars Kalnins said the video was like a business card with an invitation “to discover more about Latvia.”
The five-minute clip portrays Latvia with various symbols, including the national song festival and ancient sauna traditions. According to Style Masters Studio creative director Eriks Bozis, an informal poll was carried out before shooting to identify the most important things that foreigners should know about Latvia. The Latvian Institute produced the first promotion video for Latvia in 2001, and it featured the song “Welcome to My Country” by the popular band Brainstorm. As a comparison, that video cost 7,800 lats.
By LatviaNews.Com
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Sounds Like Latvia